Ottogi introduces two types of Light & Joy Low-Sugar Sweet Pumpkin Porridge and Red Bean Porridge with reduced sugar and calories
Ottogi newly introduced two types of 'Light & Joy Low-Sugar Porridge,' a convenient porridge with reduced sugar and calories, on the 2nd. These new products were designed to target consumer trends that simultaneously pursue health and convenience.
Increasing raw material content and reducing sugar to half the market average
The newly released products consist of two types: 'Light & Joy Low-Sugar Sweet Pumpkin Porridge' and 'Light & Joy Low-Sugar Red Bean Porridge.' Ottogi focused on increasing the content of key raw materials to maintain the taste of the products. The Sweet Pumpkin Porridge contains more pumpkin and old pumpkin, while the Red Bean Porridge contains more whole red beans and chestnuts.
The sugar content has been significantly reduced compared to the average of the top three existing products in the market. According to Ottogi, the Sweet Pumpkin Porridge reduced sugar by 54%, and the Red Bean Porridge reduced it by 48%. The calories per product are 120kcal for the Sweet Pumpkin Porridge and 190kcal for the Red Bean Porridge. This figure further lowers the calorie burden by reducing the volume per unit compared to existing container-type products.
A simple meal completed in 1 minute 30 seconds in the microwave
Cooking convenience has also been enhanced. Using a microwave (based on 700W), cooking is completed in about 1 minute 30 seconds. Additionally, a spoon is included inside the product container, allowing it to be eaten immediately without preparing separate tableware.
An Ottogi official explained, "Light & Joy Low-Sugar Porridge reflects consumer trends that value health and convenience by lowering the burden of sugar and calories while preserving the natural taste of the raw materials." They added, "We will continue to introduce products that consider the diverse dietary habits and lifestyles of consumers in the future."
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