Emart24 offers up to 1,000 won discount on sandwich and coffee combos throughout October

In response to the increasing demand for sandwiches in October, Emart24 is conducting an "All-Day Sandwich Combo" event that provides price discounts when purchasing sandwiches and coffee together.

Emart24 announced that throughout the month of October, if customers purchase any sandwich item along with instant coffee or Let's Be, they will receive a discount of up to 1,000 won from the final payment amount. This event is characterized by providing benefits all day long without any specific time restrictions, considering that customers seek sandwiches at various times of the day, from breakfast to lunch and afternoon snacks.

Reflecting consumption patterns where 80% of sandwich customers choose a beverage together

As a result of Emart24's analysis of purchase history from June to August this year, it was found that approximately 80% of customers who purchased a sandwich also purchased other products such as coffee or beverages. Reflecting this consumption pattern, they planned a linked discount product that bundles sandwiches and beverages.

Looking at actual application cases, if a "Crunchy Ham and Vegetable Sandwich (2,600 won)" is purchased together with HOT instant coffee (1,300 won), it can be purchased for 2,900 won after applying the event discount to the regular price of 3,900 won. To receive the discount benefit, customers must purchase the sandwich and the target beverage together and then use designated payment methods such as NongHyup, Hyundai, Samsung, Woori Card, Kakao Pay Money, PAYCO Point, Toss Pay Money, account, or PAYCO Point.

Operating promotions considering the increase in sandwich demand following the academic schedule

Looking at Emart24's monthly sandwich sales index from last year, September recorded the highest figure of the year, and October also showed a sales index of 112, which is the figure converted to a monthly average of 100. Emart24 analyzed that following September, when school starts, the demand for convenient meals continues to affect sandwich sales in October as academic schedules such as midterm exams proceed.

An Emart24 official explained, “In response to October, when the demand for sandwiches increases, we examined customers' purchase patterns and prepared this event by linking coffee, which is good to enjoy with sandwiches,” and added, “In the future, we will continue to present various products and promotions so that we can sustain benefits that customers can feel in the mid-to-long term.”