Sealy holds pop-up stores at Suwon and Jungdong branches and offers mileage and gift certificate promotions at Lotte Department Store Wedding Fair

Sealy is participating in the Lotte Department Store Wedding Fair, targeting engaged couples, to provide mattress trial opportunities and various purchase benefits. This event will take place from October 2 to October 11, with Sealy stores located within 18 Lotte Department Store branches nationwide participating.

Gift certificate issuance and mileage accumulation benefits based on payment methods

Customers who join Lotte Wedding Members during the event period and purchase products can receive double mileage. However, since the double mileage accumulation and the gift certificate issuance benefits cannot be applied concurrently, customers must choose one of the two benefits.

Promotions linked to card payments have also been prepared. When paying with one of the 5 types of Lotte Card or Hyundai Card, customers can receive gift certificates worth up to 15% of the purchase amount. Specifically, using one of the 2 types of Lotte Department Store Hyundai Card will provide gift certificates worth up to 15%, while the other 5 types of Lotte Card and Hyundai Card will provide gift certificates worth up to 13% depending on the purchase amount. The scale of gift certificate provision is applied differentially depending on the type of card used and the actual purchase amount.

Operation of pop-up stores at Suwon and Jungdong branches and premium line experience

At certain stores, pop-up stores will be operated where premium mattresses can be experienced directly. At the B1 floor of Lotte Department Store Suwon branch, the ‘Every Sleep Moment’ pop-up store will be held to commemorate the 145th anniversary of Sealy. In this space, which is decorated with a mother-of-pearl craft concept, Sealy's premium mattresses, including ‘Quis it Heavenly Cedar’, can be experienced, and customers who purchase products will be given bedding as a gift depending on the purchase amount.

A ‘Quis it Heavenly Cedar’ pop-up store will also be operated on the 9th floor of Lotte Department Store Jungdong branch until the 8th. At the Jungdong branch event venue, customers purchasing Sealy Quis it products will be provided with discount benefits along with bedding sets and separate gifts.

Sealy explained that this wedding fair was prepared so that engaged couples can directly experience premium mattresses and enjoy various benefits. Furthermore, they expressed their intention to propose sleep solutions for customers' comfortable daily lives through differentiated products and services.