hy renews two Coupers products, lowering sugar content and adding 8 types of Vitamin B group

hy announced on the 1st that it is renewing and launching two products, 'Coupers Blood Care' and 'Coupers Fatigue Care', which are reorganized versions of its existing brand products. These renewed products are characterized by changing the nutritional design, such as reducing the proportion of fat and lowering the sugar content, while newly adding 8 types of Vitamin B group.

Blood Care with lowered sugar content and Fatigue Care with reinforced energy

The renewed 'Coupers Blood Care' was designed to lower the ratio of sugar components by approximately 77% compared to the existing product. Major ingredients include Hovenia dulcis fruit extract powder, as well as Coenzyme Q10, Banaba leaf extract, and Red Yeast Rice. hy explained that while maintaining the amount of probiotics, which is the core of the product, at 10 billion CFU, they balanced the nutrition by reducing the fat content.

'Coupers Fatigue Care' has reinforced its ingredients by focusing on energy metabolism and fatigue management. It increased functionality by combining Hovenia dulcis fruit extract powder with milk thistle and magnesium raw materials. Both renewed products commonly use the patented lactic acid bacteria strains HY7207 and HY2782.

Changes in the Coupers brand, which recorded 2 trillion won in cumulative sales

The Coupers brand has undergone continuous changes, such as starting to apply functional ingredients in 2009 and adopting dual-formulation containers in 2013. According to hy, Coupers is a brand that has achieved a cumulative shipment of 1 billion units and cumulative sales of 2 trillion won as of the 2025 tally.

Choi Yeong-taek, head of the hy FM marketing team, said, “As health concerns become more diverse, an increasing number of customers want to take care of multiple functions with a single product. We hope you can easily take care of the necessary functionalities in your daily life with the renewed Coupers.”