K-Beauty and K-Bakery Captivate the United States: The Scene of the Open Run at OLIVE YOUNG's First US Store

K-Beauty and K-Food are gaining great popularity as they establish themselves as part of the daily lifestyle in the United States. In the 225th episode of the JTBC variety program 'Talk Pa One 25 O'Clock' (broadcast on September 16, 2026), the K-Culture craze in LA, United States, was covered.

OLIVE YOUNG's First US Store: A Queue Spanning Four Blocks Forms on Opening Day

The OLIVE YOUNG first US store, located in the Pasadena Colorado Boulevard area, a core commercial district in LA, drew massive attention, with a queue stretching over four blocks and more than 400m on its opening day. Operating as a large standalone store of approximately 460 square meters, this location brings together everything from K-Beauty to K-Wellness and K-Snack corners. The interior of the store is curated according to ingredients, skin concerns, and usage routines, just like the stores in South Korea.

The video shows local consumers mentioning that they have been using South Korean skincare products for several years. In particular, the 'Skin Scan' service provided at the store is gaining popularity. The video introduced the recommendation process, such as analyzing skin conditions through the scan and recommending moisturizing ingredients like hyaluronic acid when moisture is lacking.

K-Bakery TOUS les JOURS Operates Over 580 Stores in the United States

At the center of the K-Food craze is the bakery brand TOUS les JOURS. Having entered the United States in 2004, TOUS les JOURS currently operates approximately 580 or more stores overseas. According to a local store official, the brand is naturally permeating the daily lives of locals, with 70% of visitors being almost entirely foreign customers.

Popular menus locally include products with Korean characteristics, such as Soboro bread, red bean donuts, red bean bread, and Kkwabaegi (twisted donuts). It was revealed that, unlike American and European-style breads, soft and diverse Korean-style breads are being chosen by locals.

K-Dessert 'Ageuja Cake' Lands in the United States

The 'Ageuja Cake', a K-dessert that recently became a trend in South Korea, is also gaining popularity in the United States. The video introduced the Mango Ageuja Cake, which allows one to enjoy the charm of whole fruit inside and the texture of the white chocolate surrounding the exterior.