ATEEZ HONGJOONG Explains the Universe and the Meaning Behind the Lowercase 'u' in New Song 'ENOuGH' Music Video

ATEEZ's HONGJOONG held a live broadcast to celebrate the release of the collaboration single 'ENOuGH' with Park Ji, personally explaining the production background of the song and the meaning of the music video. In the video released on September 18, 2026, HONGJOONG talked about the sound of the new song and the various devices contained within the music video.

Space Travel and the Message of 'Fullness' in the Music Video

HONGJOONG revealed that he utilized the idea of 'space travel' during the planning stage of this music video. He conceived a setting where they travel to the planet of the collaborating artist, Park Ji, assuming the space shared with ATEEZ is 'Earth'. The spaceship space in the video is a location HONGJOONG put a lot of effort into while personally choosing the studio, and it was even used as a resting space due to the tight schedule during the music video filming.

The core theme of the music video is the realization regarding 'fullness (Enough)'. HONGJOONG explained that he wanted to capture the process of himself—who always felt comfortable only when filling something up—experiencing Park Ji's planet and feeling that one can be sufficiently happy without necessarily having to fill more. He added that the messy space and the snail that appear with the ending credits at the end of the video are devices that visually demonstrate this message. Furthermore, he mentioned that Park Ji's planet is set in a place where time flows slowly, so slow-motion screen effects were used to create an atmosphere of feeling comfort rather than impatience.

The Reason for Writing 'u' in Lowercase in the Song Title 'ENOuGH'

HONGJOONG also provided a specific reason for the way the song title is written, which fans had been curious about. Writing 'u' in lowercase in the title was intended to create a form that is differentiated from ATEEZ's existing song 'Enough'. HONGJOONG explained that since this song is not about being filled through grand discoveries, but rather contains the heart that what is already around us is sufficient when we look around, he used the lowercase 'u' to highlight that meaning.

Regarding the music production method, he mentioned that when making this song, the boundary between rap and singing was not predetermined. He wrote the topline in the way that could most comfortably contain his message, and as a result, a product emerged where the boundary between rap and singing is blurred. He stated that the recording took place in the studio, and he completed the final recording while exchanging opinions with Doksu.

Conducting an ATEEZ Activity Chronology Quiz

In the following segment, HONGJOONG conducted a quiz where he looked at teaser photos of ATEEZ's past albums and guessed their release dates. He had time to look back on ATEEZ's activity records, such as guessing the period after seeing the teaser photo for the 'Inception' album released in July 2020.