The Potential of Moroccan Cosmetics

[Famtimes reporter Lee Kyung-han] The argan tree, which grows in Morocco, is known as the “tree of life.”

Argan trees grow in the mountainous regions of southern Morocco, where argan oil can be extracted. Rich in vitamins, the oil is well known for nourishing the skin and hair and is used as an essential ingredient in some cosmetics. Argan oil is also the world’s most expensive vegetable oil.

Morocco produces 4,000 tons of argan oil annually, most of which is exported to beauty brands across Europe.

Beyond argan oil, however, thousands of plant species that can be used in cosmetics grow in Morocco. In particular, oil extracted by distilling Moroccan Damask roses is widely used in cosmetics and perfumes.

However, despite growing interest in aromatic and medicinal plants used in beauty products, Morocco’s cosmetics industry faces the challenge of diversifying.

Khalid Bitar, head of Ircos Laboratoires, said, “Morocco has 4,200 species of aromatic plants, but they are exported in their raw plant form. Products derived from Moroccan soil are not being properly valued.”

Morocco participated in a trade fair held in the United States and showcased its cosmetics. Salah Ben Youssef, Botanika’s marketing manager, said, “The hardest part is investing in marketing. In such a highly competitive field, we have to show why people should come and buy Moroccan products.”

Benjamin Cruz, CEO of DKOA, said Moroccan cosmetics were worth promoting, adding, “Morocco has abundant cosmetic ingredients, and they are of high quality.”

Reporter Lee Kyung-han, fam1@pcss.co.kr